What is Graphic Design?
Successful business owners sometimes find themselves focusing more on the nuts and bolts of running their company than on the images needed to represent their brand in the marketplace.
You’ve heard of graphic design and know it is part of marketing and promotions, but you may not be sure exactly what is involved in the graphic design process. Before you select a graphic design company, it’s a good idea to understand the basics of what a graphic designer actually does.
Any time you have a message to communicate using visual elements, including drawings, photos, text and color, a graphic designer is called for. Put simply, graphic design involves combing images and words to create ads, product packaging, posters, signs and anything else that you want to promote and sell.