It’s easy to get overwhelmed with ideas when designing a logo for your company – color, fonts, icons, styles, taglines… the list goes on! However, simplicity is key when it comes to creating a brand identity for your company.
Key ideas to keep in mind:
1) A logo should look great in black and white or color.
2) Try and keep to 1-3 colors, keeping in mind that the color scheme can potentially be used for future marketing collateral.
Take a look at some of the biggest brands today (Nike, Target, Chanel, Apple, and Adobe, for example). They all have very simple yet stylistic logos that effectively market their brand.