What Do We Think Of The Pantone Color Of The Year?

This year Pantone chose ‘Viva Magenta’ as the 2023 color of the year. We thought it would be fun to learn a bit more about the history of the color and what emotions it evokes when used.

Magenta is a color that is typically described as a bright, purplish-pink. It is a secondary color that is created by mixing equal parts of red and blue. The name “magenta” was first used in 1859 to describe a dye that was developed specifically to create this color. It’s a warm and vibrant color that is often used in fashion, design and art.  Another name for the color is fuchsia which is more of a purplish, pink shade of magenta.

Magenta is a high-energy color that is associated with a range of emotions and feelings, including:

  1. Creativity and imagination: Magenta is often associated with creativity, imagination and artistic expression, as it is a vibrant and expressive color.
  2. Passion and excitement: The bright and lively nature of magenta can evoke feelings of passion, excitement and enthusiasm.
  3. Love and romance: Magenta is sometimes associated with love and romance, as it is a warm and inviting color that can evoke feelings of emotional connection.
  4. Playfulness and fun: Magenta’s lively and playful nature can also evoke feelings of fun and playfulness.
  5. Energetic and dynamic: Magenta is often used to create contrast and add visual interest, it is also associated with energy and dynamism.

It is important to note that color psychology is not an exact science, and different people may have different associations and reactions to different colors. We here at Design Spinners LOVE all colors. If you’re looking for a design expert to help bring the right amount of color and flare to your next design project call us today!