Great Branding Allows You to Convey Who You Are to Customers
Branding is perhaps the single most critical aspect of a company. Your brand encompasses your reputation, your message, your values, your mission, and so much more. Let’s go over some other reasons why branding is so important.
Great branding is a way for you to show your customers (and potential customers) who you truly are at your company’s core, what you stand for, and what you offer.
Great Branding Builds Emotional Connection
You know when you watch a commercial and you can’t look away because it’s just so good? And then you can’t stop talking to your friends about how good that commercial was? That’s what I mean when I say great branding builds emotional connection. You want to make your audience feel something. Maybe you want them to feel pumped up like Apple does in this ad for iPod. Tell me that doesn’t make you want to get up and start dancing. Or this ad campaign from Dos Equis. These are ads that had lasting impressions on their viewers and made them feel something.
Branding Gives Your Company Purpose and Direction
You want goals, meaning, and your mission to be at the core of your branding. Branding goes far beyond your logo, colors, and you can use design for much deeper and more meaningful connections. Branding is a fantastic tool to connect your values to like-minded customers. This is why the most successful companies have well-established missions and values.
Branding Produces Results
A strong brand is key to delivering the results and growth you are looking for. For example, Warby Parker’s brand became known as the glasses company that doesn’t require you to make an office visit to try on new frames; instead, you do it all from the comfort of your own home. But they don’t stop there. They mix that convenience with social entrepreneurship because for every pair of glasses sold, Warby Parker donates one to a person in need. This mix of convenience, strong values, and taking action worked out extremely well for Warby Parker. Within just five years, the company was valued at $1.2 billion.
Employee Morale Can Help With Branding
If any company knows how to create an amazing culture it’s In-N-Out. I have looked up to their culture and try to emulate it in Design Spinner’s culture. In-N-Out’s brand relies on culture because if In-N-Out’s employees weren’t being treated well or weren’t happy, customers wouldn’t be happy. Customers like knowing that the people making their food are being paid a liveable wage and are treated with respect. It makes people want to come back and support the brand. Companies whose solid morals and values are part of their brand breed a happier workforce. Want to boost your branding? Start with making your employees happy.
If you’re ready to start taking advantage of all of the benefits of strong branding, contact Design Spinners today. We can analyze and evaluate your branding and then develop a strategy to kick it up a few notches!